Are you fierce and fearless? Patient and persistent? Respected for your efforts? Does hunger drive you? Pain fuel you? Do you have the fangs of a fighter? Is hard work your venom? Then you are the epitome of the Cobra Concept.


Amit Aviv is the founder and owner of Cobra Concept LLC – a fitness company which goes above and beyond to make clients look, feel and be great! Whether you need to lose, gain or maintain weight, break a plateau, stay motivated or get the tips, tools and techniques to help you treat your body like the sanctuary it is, Cobra Concept wants to bring out the fighter in you!